Facebook launches ‘Blueprint’ training and certification program for brands and marketers

Facebook does well when its advertisers do well, so it is today launching new educational resources for marketers on its platform both big and small.

First up, ‘Blueprint‘ is a new program that helps train agencies, partners and marketers on the best practices for advertising and marketing campaigns.

It’s not just a web hub of information either; it combines online courses with in-person training and provides certifications for brands that “master” Facebook marketing.

Facebook says Blueprint comprises over 35 online courses organized by category, such as direct response marketing, or catering to specific roles, like digital buying. The program will keep track of your progress and results.

Blueprint is available in English on the desktop and mobile so long as you have a Facebook account.

For newcomer businesses on Facebook, the company has launched ‘Learn How‘, an online learning center offering simplified guides to frequently asked questions.

It includes videos, photos and step-by-step instructional guides to show businesses things like how to create a Page or Custom Audience. Learn How is available in 14 languages on a newly redesigned Facebook for Business website.

➤ New Resources for Facebook Marketers [Facebook for Business]

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