Get used to seeing this Mitsubishi Lancer for a long time to come, as the automaker has shelved its updates to its iconic sedan.
According to CarAdvice.com.au , Mitsubishi president and COO Tetsuro Aikawa explained at the 2015 Geneva Auto Show the reasons behind the decision not to update the Lancer or its other sedans:
While I’m the president probably no introduction of the next-generation Lancer… we will continue to sell current Lancer.
There are two reasons for that. One of the reasons is because, concerning the investment on development, we’d like to concentrate on SUV, PHEVs and EVs. That’s one reason.
The second reason is because sedan, in the world, is a very high competition at the moment and it’s very difficult to come up with a profit.
As for the Evo, the badge may be worn by a PHEV SUV with enough firepower to earn the honor to take up where the Lancer Evo will leave off this year.
The decision to freeze sedan development follows a failed attempt to partner with Renault for C- and D-segment vehicles, which Aikawa says was not “a win-win scenario” for either party.
The post Aikawa: Updated Mitsubishi Lancer Shelved For SUVs, Electrification appeared first on The Truth About Cars.
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