~ Auto Buzz ~: BMW Takes US Luxury Sales Crown Back From Mercedes

Wednesday, 7 January 2015

BMW Takes US Luxury Sales Crown Back From Mercedes



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After a year-long battle for the top position on the U.S. luxury sales podium, BMW takes back the crown Mercedes-Benz won in 2013.



Reuters reports the Bavarians moved over 9,000 more units by the end of 2014 over the wonder boys back in Stuttgart, coming out to a total of 339,738 for BMW, 330,391 for Mercedes. Both automakers also experienced growth in U.S. sales during the last year, though BMW’s 9.8 percent boost over 2013’s numbers raced past Mercedes’ 5.7 percent increase.


Taking third on the podium was Lexus with 311,389 units sold in 2014, though its rate of growth bested the top two finishers at 13.7 percent over 2013.


Rounding out the rest of the U.S. mainstream luxury pack, Audi took fourth from Cadillac, the latter to be the only make to see a decline in growth in 2014, falling 6.5 percent to 170,750 units; Audi sold 182,011 over the same period, 15.2 percent more than it did in 2013.


Acura and Infiniti took sixth and seventh respectively, with 167,843 to 117,300 units moved. Both also experienced the lowest rates of growth in sales in the outgoing year: 1.5 percent in Acura’s favor, 0.8 percent for Infiniti.


Lincoln finished dead last with 94,474 units sold, but had the biggest rate of growth out of its fellow competitors compared to 2013 at 15.6 percent.


The post BMW Takes US Luxury Sales Crown Back From Mercedes appeared first on The Truth About Cars.


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