In the light of Chinese dealerships requiring further sales incentives and lower projections of sales, BMW AG is expecting their sales to grow across the entire range next year. The arrival of several new BMW models, like the new BMW X6, alongside with a revamped of its MINI brand lineup, should help with the sales growth.
A slight bump in the road might be the economic recession in Europe, a market that eats up 40 percent of BMW’s deliveries. The perturbing political and economic landscape is troubling for the brand, but the overall sales for BMW should remain high even in those circumstances.
“The world has got a few bumps in the road at the moment,” BMW sales chief Ian Robertson told Reuters. “We still see that there is more opportunity for growth than downside risks next year,” he said, citing demand from the United States, China and parts of Europe.
Alongside the usual luxury models, they are also expecting to sell more of its electric and hybrid cars. Further demand from countries like Norway, who have a great climate for eco-friendly vehicles, might provide the additional traction the car maker needs with its electric models.
BMW has seen great numbers for BMW i3 sales in United States as well, accounting for the majority of i3 sales throughout the 2014. It is expected that the i3 be the most coveted electrical model in states like California, where the small city electric car has seen great sales results, aided by great incentives offered to buyers. It is expected that BMW will sell over 20,000 units of the i3, according to a report by Reuters.
“We had a slower rampup than originally anticipated,” Robertson said. “The numbers now are running where we expected them to be.”
It should be an interesting year for the German car maker – some global markets are slowing down, the competition is getting stiffer each year and alternative fuel-powered vehicles are increasing in numbers.
[Source: Reuters]
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