Fiat Chrysler Automobile’s Chrysler Group is dead; long live FCA US LLC.
The subsidiary made the name change official today, following the naming convention established by its parent company. Fiat, too, has cast its old corporate identity to the wind of change, now going by the name FCA Italy SpA. Other entities under the FCA Group umbrella will follow in due time.
The changes won’t filter down into individual brands or marketing, so the B&B will still be able to buy a Fiat 500 or Chrysler Town & Country without seeing an FCA badge.
The move marks the first time in the U.S. subsidiary’s history without the Chrysler name, first given by its founder, Walter P. Chrysler, in 1925.
The post Chrysler Group Now FCA US LLC appeared first on The Truth About Cars.
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