~ Auto Buzz ~: McKenna: MINI Coupe, Roadster Dead By 2015

Tuesday 25 November 2014

McKenna: MINI Coupe, Roadster Dead By 2015



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The backwards-cap-wearing MINI Coupe and its Roadster brother are being taken out behind the shed, both going out of production next year.



AutoGuide reports MINI USA product chief Patrick McKenna made the announcement during last week’s LA Auto Show, proclaiming both had “run their life cycle.” The duo also were redundant compared with the hardtop and convertible already in the portfolio, and differences in styling and price didn’t attract many customers.


In their place, McKenna says higher-volume models over niche product will be the order of the day going forward, beginning with the launch of a four-door MINI for those who feel claustrophobic inside the main two-door unit.


The post McKenna: MINI Coupe, Roadster Dead By 2015 appeared first on The Truth About Cars.


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