Would you like a “professional grade” Jeep Wrangler? Should Buick-GMC vice president Duncan Aldred get his way, that’s exactly what will happen as part of Aldred’s vow to “change the face” of GMC.
Edmunds reports Aldred is looking at where to take GMC to boost sales, including what segments will and will not be key to success. While only in the brainstorming phase with no plans at present to expand the lineup, he said there was “room throughout the range” if one were to segment it, with “plenty of room everywhere in the hierarchy” to spare.
Thus, Aldred’s team could bring aboard an “active all-road, Wrangler-esque type of vehicle” to the lineup, as well as a flagship SUV above the Yukon, and an Encore-sized subcompact crossover. Aldred added that the brand could play around in “more big segments” if so desired.
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