While hot hatches and hypercar hybrids caught the attention of everyone at the 2014 Paris Auto Show, senior executives for some of Europe’s major automakers warned all who would listen that potentially stronger greenhouse-gas regs could prove “fatal” to the European auto industry.
The Detroit Bureau reports European Union legislatures are considering issuing targets of 65 grams of carbon dioxide per kilometer driven by 2025, a 30-gram drop from the target of 95 grams/km in 2021. The drop would be the equivalent of a vehicle in the United States netting 84 mpg, nearly 30 miles per gallon more than the CAFE target of 54.5 mpg set for the U.S. market at the same time as the 65-gram/km mandate would go into effect.
To make this a possibility, senior execs, like Volkswagen’s Martin Winterkorn and Fiat Chrysler Automobile’s Sergio Marchionne, claim significant investments would need to be made to meet the mandate. Winterkorn specifically stated that for every gram of CO2 cut to meet the target, his company must spend €100 million ($140 million USD) “without knowing when these investments pay off.” Observers also claim that while bigger automakers can handle the investment, smaller ones would likely be crippled if not die-off in doing the same.
On the other side, critics proclaim that automakers have been obsessed with the apocalypse of their industry since the 1970s, when the first clear air bills became law. Every time, the industry has been able to meet the challenges before it, and continue to do so today with the use of turbos, direct injection and advanced transmissions.
Marchionne acknowledged those statements, but added that it would ultimately be put on the backs and wallets of the consumers who want the latest and greatest, emphasizing that it would be delusional to think otherwise.
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