Chart Of The Day: The 200 And A Decade Of Chrysler Group Midsize Car Sales

Through the first nine months of 2014, sales of the Chrysler 200 are down 27%. That’s to be expected, as the 200 was transitioning from Sebring-based (but Pentastar-powered!) fleet favourite to sleeker 2015 200 form. Granted, Toyota is transitioning from Camry to refreshed Camry and sales are up 5% this year, but that’s a somewhat invalid comparison for another day. Dodge Avenger volume is down 37% to 49,363 units in 2014, but again, this was an anticipated decline, as Chrysler Group has actually killed off the Avenger.

Jointly, the duo is down 31% to 124,505 units. For the third time, this is not a shocker. We expected a period of decreasing 200 volume, and we knew the Avenger’s drops were going to be severe.

Perhaps Fiat Chrysler Automobiles does not need the remaining, sibling-less 200 to sell in 200/Avenger-like fashion. But if we set aside the year-to-date numbers to look only at September’s results, we’ll certainly see that the new 200 is, in fact, not coming close to selling in 200/Avenger-like numbers. In fact, the 200 and remaining Avenger – 1677 were sold in September – aren’t selling like the 200 and Avenger did last year, either. While 200 sales jumped 15% in September, that was not enough to overcome the near disappearance of Avenger sales.

The pair was down 14% to 12672 units, a loss of 2010 units. Is that a concern if the new car has greater potential for profit generation? Not at all. But the discounts are already piling up on the 2015 200, with a $2500 cash allowance being just the starting point.

Of course, Chrysler Group midsize car sales fluctuate wildly, and we could yet see a surge by year’s end. The accompanying chart shows nine-month U.S. sales totals over the last nine years.

The post Chart Of The Day: The 200 And A Decade Of Chrysler Group Midsize Car Sales appeared first on The Truth About Cars.

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