There’s a real scat storm brewing over at Chrysler, which was just dragged into a legal kerfuffle over its use of the Scat Pack name for high-performance trim levels for various Dodge models.
Automotive News reports that Scat Enterprises—a California-based company that makes aftermarket engine parts for Chrysler products, Fords, Chevrolets, and more—has filed a lawsuit that alleges Chrysler and its Dodge subsidiary infringed on its “Scat” trademark with its Scat Pack trim level for the Challenger and Charger.
2015 Dodge Challenger R/T Scat Pack
This is round number two in this showdown: Scat Enterprises served Dodge with a cease-and-desist order way back in 1968 when the Detroit automaker first introduced Scat Pack treatments for a few models. The order was heeded—eventually—in 1971 when Dodge stopped building Scat Pack cars. So how did Dodge come to gain permission to start selling Scat Pack–branded models again in 2013? Well, it didn’t. The company’s trademark application was denied, but Dodge went ahead and fired up the scat machine anyway.
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It’s too early to tell whether the legal battle will require Dodge to double-flush its Scat Pack efforts or if the Scat Enterprises suit will turn out to be only so much hot air. We’re mostly wondering why such a name that’s become so, er, loaded in today’s vernacular was even trotted out again, much less being fought over.
Car News Magazine – Source: caranddriver.com
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