LG has a new smartphone, one that is an iterative update to the LG V30 that was released last fall, and more importantly, it is exclusive to AT&T. That is the LG V35 ThinQ. So why did AT&T get this exclusive device instead of getting the LG G7 ThinQ like the rest of the world? LG explained to AndroidHeadlines that it works closely with its carrier partners, to offer the best device for its customers. LG used pricing as an example here, as Sprint is typically cheaper for LG smartphones than the other carriers, and in fact, Sprint is actually the cheapest option for the LG G7 ThinQ. AT&T essentially wanted a smartphone that was going to promote its entertainment like DIRECTV NOW, and a device with a LCD display doesn’t really do the job, like an OLED display on the V30. Of course, AT&T also did not want the notch, even though it does already sell a smartphone with a notch in the iPhone X.
OLED over LCD
This year, LG decided to follow in the footsteps of its TV lineups, offering LCD and OLED TV sets for its customers. And as is the case with its TVs, the LCD smartphone (G7 ThinQ) is cheaper than the OLED smartphone (V30, V30S ThinQ and V35 ThinQ). AT&T, however, didn’t want an LED on its next LG smartphone, and the reason behind that was the fact that AT&T is pushing entertainment, and OLED is much better for consuming media from apps like AT&T’s DIRECTV NOW, than an LED panel. Of course, AT&T wasn’t alone there, with wanting an OLED display on a LG smartphone, many potential LG customers wanted an OLED display on the G7 ThinQ when it was announced last month, but LG decided to go with an LED panel.
The advantages of OLED over LCD are pretty well documented. With OLED being better for consuming media because it has richer colors, including blacker blacks. On an LCD panel, black will actually look closer to dark gray, but with an OLED panel, black is actually black. OLED also offers a more saturated picture, which makes watching videos all that much better, and, perhaps most importantly, it also conserves battery life. So it wouldn’t be surprising to see the V35 ThinQ offer better battery life than the G7 ThinQ, despite the very similar specs under-the-hood.
LG did make a good argument for using an LCD panel over an OLED panel in the G7 ThinQ, and the main difference is that the G7 ThinQ has that “Super Bright” Display, thanks to using an LCD panel. And during our hands on time, we spent the majority of the time outside, and it was apparent that the OLED panel on the V35 ThinQ was not as bright as what LG has in LCD on the G7 ThinQ. While that is the biggest advantage to having LCD over OLED, AT&T believes that the advantages of OLED outweigh LCD advantages.
Not in Favor of the Notch
The other major reason why AT&T did not want the G7 ThinQ was, the notch. This is a “feature” that just about every smartphone is using in 2018, including LG with its G7 ThinQ. But the V35 ThinQ, does not feature a notch. And instead has the super slim bezels of the V30 and V30S ThinQ before it. That also means that it is using a 18:9 aspect ratio display, instead of the slightly taller 19.5:9 aspect ratio of the new G7 ThinQ. Now this might not be a good thing for everyone, but there are many users out there that absolutely despite the notch, as it’s something that is really not needed. So in their eyes, AT&T did the right thing. Of course, AT&T does arguably have the better device here, out of the four carriers.
With the V35 ThinQ not having a notch, it means that AT&T customers won’t need to worry about the earpiece no longer being centered, like it is on the G7 ThinQ – and it’s causing some issues. It also means that you don’t have that notch covering the video you’re watching, and given the fact that AT&T is really wanting to use this phone to push DIRECTV NOW, that makes perfect sense for the carrier. Giving the user a great picture, without a notch getting in the way. Not everyone likes the notch and obviously AT&T was in that camp, but don’t expect that to last long, as that is the new big fad and it’s not going away.
Wrap Up
AT&T is likely going to be using the LG V35 ThinQ as a device to push DIRECTV NOW, it’s streaming TV service, and for good reason. AT&T has just announced a slew of new features for the service, and it is constantly losing customers from its traditional Pay TV service – DIRECTV and U-Verse – and adding them to its streaming TV service is a way to keep them. Plus the V35 ThinQ is a great device to do just that. With a large, OLED display, and great battery life, the V35 ThinQ is tailor-made for DIRECTV NOW and other multimedia consumption.
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