Millennials. Who knows what they’re thinking? Well, maybe GM and Dodge did … in the early and mid-2000s.
According to Edmunds, the 18-34 age group of used car buyers are flocking to some discontinued metal including the Dodge Magnum, Chrysler Pacifica, Pontiac Aztek, Chevrolet Trailblazer and Saturn Outlook.
But, why would they be buying models that were so derided or unpopular when new?
Because they’re cheap. That’s why.
“Millennials are more practical used car shoppers than we might otherwise credit them,” said Edmunds.com Analyst Jeremy Acevedo. “They may not go into the shopping process targeting these lesser-known vehicles, but when they see how their price tags stack up against other, better-known vehicles, they suddenly become a lot more attractive. When it comes to used cars, value and utility appear to trump just about anything else for many Millennial buyers.”
The millennial set isn’t just trying on something different to be different. They are being different to be cheap.
You can see the full list at Edmunds.
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