Ford’s move to make the upcoming F-150 out of aluminum, along with GM’s plans to do the same with its trucks down the road, isn’t sitting well with the steel industry, to say the least.
PickupTrucks.com reports the Steel Market Development Institute — the marketing arm of eight United States-based steel producers — recently became the title sponsor of the Texas Auto Writers Association’s 2014 Truck Rodeo — where the Aluminum King of Truck Mountain took home the Truck of Texas title and four other awards — in part to promote steel. Outgoing SDMI vice president Ronald Krupitzer explains:
Texans know and love their trucks. When they need a vehicle to keep up with the workload and lifestyle, advanced high-strength steel offers the perfect balance between weight and performance… we look forward to partnering with the Texas Auto Writers Association and sharing their insight on why time-tested materials, like advanced steel, will help ensure the durability, strength and safety of future vehicles.
As emphasized by SMDI president Larry Kavanaugh, the F-150 may have an aluminum body, but the truck’s frame “uses more high-strength steel than any other pickup.” The group also proclaimed said steel would remain the choice of automakers through 2025 and beyond, while aluminum will go the way of the hula hoop, Tamagotchi and the Harlem Shake after a few years of experimentation.
The post Big Steel Steps Up Marketing Game Under Aluminum Shadow appeared first on The Truth About Cars.
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