Nissan USA’s Maxima sales figures are about to look very good. Oh, not in comparison with, for instance, Nissan’s own Altima, one of America’s best-selling cars, but rather, in comparison with recent Nissan Maxima sales figures.
New, eighth-generation Maximas are beginning to arrive at dealers. These cars, as you might expect, replace the seventh-generation Maxima, a car that was launched back in 2008, just at the onset of a recession.
The aged Maxima, therefore, has appeared particularly unwell of late. With poor demand and few available Maximas to speak of, May 2015 volume was cut in half in the United States, year-over-year.
But even if we reach back to calendar year 2014, Maxima sales had declined to a six-year low. In fact, Maxima volume in 2014 was down 49% compared with 2002, the year Nissan upped the midsize ante with the Altima, making it Nissan’s primary Camry/Accord fighter. Maxima sales dipped in 2003, fell further in 2004, 2005, 2006, 2007, and 2009, and never properly recovered.
So is the 4DSC back? Not according to TTAC’s review of the 2016 model. “Four Doors Yes, Sports Car No.”
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
The post Chart Of The Day: Can The New Nissan Maxima Reverse This Downward Trend? appeared first on The Truth About Cars.
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